Design Form and Chaos

‘Design Form and Chaos’ by Paul Rand

Paul Rand

Yale University Press / 1993 / 220 pp

As well as some of Rand’s writing about design, designers, and the teaching of design, the book contains a set of reproductions of some of the brochures he prepared for clients. These brisk presentations (to Next, The Limited, IBM, AdStar, IDEO and Morningstar) are neat demonstrations of how Rand’s talent as a salesman matched his skill designer.