Not as Good

Hanover, Brighton, November 2021 / The new green livery is fine …
Hanover, Brighton, January 2021 / … but I preferred it as it was.

 Images. Any images included in this post may be used under the terms of the Creative Commons CC BY 4.0 license.

No Meaningful Message

Bills in Bogotá
La Candelaria, Bogotá, January 2010

I have no idea how this patch of wall came to look this good, but here’s the story I tell myself. The proprietors, tired of the front of their building being used as an ad­vert­ising hoarding, come around regularly with a scraper. They do not bother to en­tirely remove any of the bills and flyers: why leave a pristine surface for the fly-posters? They only make sure that no mean­ing­ful message remains. Maximum dis­ruption from minimum effort. They leave the ‘100%’ at the bottom right un­mol­ested as a self-assess­ment of a job well done.

 Images. Any images included in this post may be used under the terms of the Creative Commons CC BY 4.0 license.

Anatomy of a Typeface

Alexander Lawson

Hamish Hamilton / 1990 / 432 pp

One might consider that Alexander Lawson was rounding up the usual suspects in the typefaces he chose to profile here. Most of them are the old style (serifed) ones that remain overwhelmingly dominant for setting books. But when he wrote these thorough essays the digital boom in typeface design was just beginning. In this light the choices are excellent and many of the faces included here have been inspirations for what has come since.

The Elements of Typographic Style

‘The Elements of Typographic Style’ by Robert Bringhurst

Robert Bringhurst

Hartley & Marks / Fourth Edition / 2012 / 400 pp

Robert Bringhurst’s book (now often referred to simply as Bringhurst) has become a standard desk-reference on typography, particularly where it concerns editorial design. He is un­commonly observant of writing systems other than the Latin alphabet: a vast area which is often all but unmapped in other English language books on the subject.

The fourth edition of The Elements of Typgraphic Style is widely available from booksellers.

The Form of the Book

Jan Tschichold

Lund Humphries / 1991 / 182 pp / Translated from the German by Hajo Hadeler / Edited, with an introduction, by Robert Bringhurst

Originally published in German as Ausgewälte Aufsätz über Fragen der Gestalt des Buches und der Typographie in 1975, the pieces collected here were written after Tschichold had tempered his promotion of the ideas he had developed in Die neue Typographie (1928) and Typographishe Gestaltung (1935). Books of advice on the practise of typography often tend to the authoritarian and The Form of the Book is far from an exception: the tone of Tschichold’s entertaining essays is bracingly bossy. But among his firm admonitions I’d take exception to this one about dust jackets:

The jacket is first and foremost a small poster, an eye-catcher, where much is allowed that would be unseemly within the pages of the book itself . . .  as a rule book jackets belong in the wastepaper basket, like empty cigarette packages.

In the case of this volume one would be deprived of Frank Bollinger’s photo­graph of its exacting author on the back flap.

Jan Tschichold
Photo: Frank Bollinger.

Methods of Book Design

Hugh Williamson

Yale University Press / third edition / 1983 / 392 pp

This 1983 edition is the most up-to-date so it has nothing to say about many of the digital processes now used in putting books together. It remains valuable for what Williamson has to say about the processes which haven’t changed, and for its overview of vanishing and vanished crafts and technologies.

‘Methods of Book Design’ opening spread
‘Methods of Book Design’ frontispiece and title page.

Detail in typography

‘Detail in typography’ by Jost Hochuli

Jost Hochuli

Hyphen Press / new edition / 2008 / 64 pp / Translated from the German by Charles Whitehouse

The organising principle of Jost Hochuli’s Detail in typography, as announced in its subtitle, is broadly speaking smaller-to-bigger. The column is the largest element he deals with specifically, only tangentially addressing larger design decisions about structure, layout, illustration and production. The book is about how to make text legible and elegant at the micro-typographic level; Hochuli’s advice here is not about how to catch the reader’s eye, but how to avoid snagging it.

Originally published in 1987 by Compugraphic Corporation, a revised edition was issued by Verlag Niggli AG in 2005. Hyphen Press have wound down their publishing activities, and have passed Detail in typography on to Éditions B42 whose edition came out in 2015.